The team behind the leads, on the rest of your marketing.
Second Chair is three founders with forty-plus years across brand, product, and media. Lead generation is one thing we do with that. This is the rest of it, scoped one piece at a time.
Start a conversationPick the one that’s costing you the most right now.
Each starts with an audit small enough to say yes to, and the audit writes the scope for whatever comes next. You’ll never read a proposal from us that you didn’t already agree to.
01 Ad creative for your in-house team Your team runs the ads. We make the ads worth running.
We read what you’re running and what each contact costs, and come back with what to keep, what to cut, and what to try first.
One week, fixedA hook set, finished units in every size for Meta, YouTube and TikTok, copy written to the rules so approvals are boring, and a one-page test plan.
Two to three weeks, fixedTemplates, a voice guide, and a library your team can extend without us in the room.
Scoped after the sprintNew concepts each month, briefed by what the data said last month.
Month-to-month. No contracts02 Brand strategy One story about your firm, told the same way by every vendor, page, and ad.
A week with your site, your ads, your reviews, and three of your best client stories. What people actually hear when they meet your firm.
One week, fixedWho your best clients are, what they need to hear before they call, and the position only your firm can hold. Voice and visual direction. One document every vendor works from.
Two weeks, fixedLogo through every application, guidelines, and the templates your intake team, your web vendor, and your next ad buy all pull from.
Scoped after the sprintA standing hour each month with Davis on anything that touches the brand.
Month-to-month. No contracts03 Website and intake funnel From the first click to the first call, with nothing lost in between.
Every page on a phone, the way a claimant sees it. What to fix this week, what to rebuild, and in what order. The small fixes made as we go.
Two weeks, fixedThe pages that carry paid traffic, with consent, qualification, and tracking done properly the first time.
Two to three weeks, fixedThe full site, the qualification flow behind it, routing to your intake, and the dashboard that shows where people drop.
Scoped after the auditTests, not guesses, against what the dashboard shows.
Month-to-month. No contractsThe full index, for firms we work with.
Between the three of us it runs from brand to full-stack software: strategy, design, code, databases, media. Any line below is a project on its own or folds into one of the three above. Each line opens an email with the subject already written.
If it isn’t listed, ask. If it isn’t something we’re good at, we’ll say so.
Start a conversation →Four rungs. No hourly meter.
is the scope.
One to two weeks, fixed
We look at what you have and come back with what to fix now, what to rebuild, and in what order. The small fixes get made along the way. If we’re not the right people for the next part, we say so.
own at the end.
Two to four weeks, fixed
One page of scope, agreed before we start. A weekly check-in, a shared folder, drafts early enough to react to. One round of revisions. Nothing added without asking.
in phases.
Scoped per phase
Sites, funnels, systems, identities. Each phase is fixed and finishes with a handoff: files, source, and access are yours.
a sprint lands.
Month-to-month. No contracts
Creative each month, optimization against the dashboard, media, or a standing hour with one of us. You can stop any month. Most firms don’t.
A small number of firms. Every engagement gets all three of us.
Start a conversation →Three founders. 40+ years of combined experience.
Co-Founder — Creative & Strategy
18 years building advertising for the world's most recognized brands.
- Strategy and creative across Disney, Google, Samsung, NFL, NBA, Uber, The Macallan, and Optum
- First employee at Vacation® sunscreen — 14 beauty awards, 300+ PR mentions, in first year. 27M earned impressions for GTM launch.
- Compliance-grade creative for SEC-regulated fintech. Digital strategy for Stanford, Harvard, and 5 enterprise healthcare institutions.
Co-Founder — Product & Technology
Built TradeStation's mobile trading platform: 1M users, 99.96% crash-free, 100% FINRA/SEC compliant.
- Product and analytics at Compass — built market intelligence tools across 22 real estate markets
- Private equity at Breakwater Management — financial modeling supporting $550M+ in fund activity
- 13+ years shipping product across fintech, real estate, private equity, and media
Co-Founder — Sales & Media
Programmatic media across Bose, Coach, Diageo, H&R Block, Indeed, Tinder and PepsiCo.
- Pioneered programmatic campaigns on Forbes, TripAdvisor, and Rolling Stone when major platforms were closed
- Sales and account management across ad-tech, financial services, and architecture
Tell us what’s in the way.
Send a few lines on what you’re trying to fix. We’ll come back within two business days with whether we’re the right people for it and what the first rung would look like.
sasha@2ndchair.netAlready working with us? Reply on your existing thread and we’ll pick it up there.