From your market to your signed case.
The system behind every lead we deliver.
From research to advertising.

mapped.
Research
Zip code demographics, competitor activity, claimant profiling. We study who your claimants are before we make anything.

built.
Strategy
Emotional timing tiers, behavioral triggers, positioning. What makes someone in your market stop scrolling.

not templates.
Creative
Built from the research — specific to your DMA. A Miami campaign looks different from a Denver campaign.

before it runs.
Compliance
State bar advertising rules, no implied settlements, third-person language, no actors as real clients. Built in, not bolted on.
You see the creative before we run the campaign. No surprises, no templates.
The Pipeline
Every lead runs through the same system.
From submission to scored delivery — nothing skipped.
Your leads. Your data. Your cost per signed case.
Every partner gets a real-time portal: lead flow, scores, creative performance, and the metric that actually matters — cost per signed case. Not CPL. CPSC.
As your case data comes in, the number gets real. We optimize creative, channel mix, and lead quality based on what's actually signing — not what's clicking.
The Engine
Three founders. 29 AI agents. The output of 32.
40+ years of combined experience — in strategy, creative, product, and media — amplified by AI systems built on that knowledge. Founders direct the thinking. The tools scale the output.
Strategy
Technology
Buying
The tools accelerate synthesis. Founders direct the thinking. For your firm: sharper creative-market fit, faster iteration, better signed-case economics.
We work with a small number of firms.
A 30-minute call to see if there's a fit — for both of us.