The leads other vendors can't produce.
40+ years of brand-level creative across Disney, Google, and the NFL — applied to a compliance-first lead system where every record is TrustedForm certified, every lead is exclusive to your market, and every lead carries a projected value from the day it arrives.
Book Discovery CallEvery lead verified before it reaches you. TrustedForm certified. Litigator screened. Nothing that creates risk.
Ads built on local injury data — not templates. Higher-intent claimants from day one.
Your territory. Your leads. Scored and routed to one firm.
We don't just deliver leads — we qualify them. AI or human, within 90 seconds. (Optional upgrade)
Fortune 500 advertising systems, built exclusively for personal injury law.
Brand positioning and market intelligence — earned at the category's top tier.
Work includes:
Performance advertising built on real data — not stock photos or legal templates.
Work includes:
Programmatic precision and platform expertise — measured to the projected case value.
Work includes:
The leads you buy should be as honestly won as the cases you take.
A case is honestly won through genuine advocacy — the attorney believed in it, worked it, earned the outcome. A lead is honestly won the same way. The claimant saw advertising that told the truth about their situation. They responded because something real moved them — not because a headline manufactured panic they didn’t feel.
That difference shows up in the intake room. The claimant who was honestly persuaded arrives with accurate expectations. They don’t need to be talked down from a number the ad invented. The intake call is confirmation, not damage control. Honesty is not a constraint on conversion. It is the mechanism that produces it.
What you actually get. Plain English.
Evaluated before you commit.
The advertising
We build creative in-house — the strategy, the visual direction, the copy — and run it on Meta (FB/IG). We show you the advertising before you commit to anything. You can evaluate it yourself.
Before it hits your queue.
Qualification & scoring
Every lead arrives with a compliance record (TrustedForm — court-admissible consent and origin documentation). Every lead is run through DNC/litigator screening automatically — if it fails, it doesn’t get delivered. Every lead is scored on two dimensions — Fit Score (case value potential) and Quality Score (likelihood to sign) — and assigned a letter grade: A, B, C, or D. The grade tells you how to prioritize your intake queue before you pick up the phone.
AI or human, 90 seconds.
Premium nurturing
Standard tier: we deliver the web lead, you call them. AI-Qualified tier (+$200): we call within 90 seconds using AI voice, complete intake script, deliver transcript and structured notes. Human Live Transfer (+$1,200): our team calls within 90 seconds, qualifies, and transfers live to your intake team. Live transfers convert at 40-60% vs. 10-15% for web leads. One vendor for lead gen + qualification + transfer — no managing three separate vendors.
Visible from day one.
The metric that matters
Every lead arrives with a Projected Attorney Fee based on case characteristics. That number aggregates into Projected ROAS across your pipeline — visible from the first week, not after six months of waiting. Cost per signed case confirms alongside it as outcomes close. CPL tells you what you paid to talk to someone. Projected Attorney Fee tells you what that conversation is worth.
Same pipeline, optional premium layer — one vendor, one relationship.
Book Discovery Call →Every channel where your claimants are — covered.
The creative is the targeting. Generic ads return generic leads.
Research before creative
We study your market before we build anything — the zip codes, the demographics, the moments that matter. The ad is specific to your claimant before it ever runs.
Specific creative, specific claimant
The right ad filters at the impression. The claimant who stops scrolling recognized themselves in it — which means they’re already closer to signing than anything the category average produces.
The economics follow
Quality in, quality out. Sign rate climbs. Projected pipeline value becomes visible from week one — and cost per signed case confirms it as outcomes close. Not a number you explain away at the end of the month.
Every lead verified. Every lead scored. Zero garbage in your pipeline.
Projected pipeline value from day one. No black box.
Every lead arrives with a Projected Attorney Fee — calculated from injury severity, case type, treatment status, fault, and recency. Multiply that by sign probability, and you have a projected return on every dollar spent. From day one. Not estimated from industry averages — calculated from your actual pipeline.
Cost per signed case builds alongside it. As your firm reports outcomes, CPSC confirms what the projections predicted. Both numbers sharpen as the system learns your market. No black box. No monthly PDF. No wondering.
Three founders. 40+ years of combined experience.
Co-Founder — Creative & Strategy
18 years building advertising for the world's most recognized brands.
- Strategy and creative across Disney, Google, Samsung, NFL, NBA, Uber, The Macallan, and Optum
- First employee at Vacation® sunscreen — 14 beauty awards, 300+ PR mentions, in first year. 27M earned impressions for GTM launch.
- Compliance-grade creative for SEC-regulated fintech. Digital strategy for Stanford, Harvard, and 5 enterprise healthcare institutions.
Co-Founder — Product & Technology
Built TradeStation's mobile trading platform: 1M users, 99.96% crash-free, 100% FINRA/SEC compliant.
- Product and analytics at Compass — built market intelligence tools across 22 real estate markets
- Private equity at Breakwater Management — financial modeling supporting $550M+ in fund activity
- 13+ years shipping product across fintech, real estate, private equity, and media
Co-Founder — Sales & Media
Programmatic media across Bose, Coach, Diageo, H&R Block, Indeed, Tinder and PepsiCo.
- Pioneered programmatic campaigns on Forbes, TripAdvisor, and Rolling Stone when major platforms were closed
- Sales and account management across ad-tech, financial services, and architecture
Four phases. No surprises.
mapped first.
Discovery
Before the call, our research system maps your market — competitor activity, zip code demographics, claimant profiles. We come prepared with intelligence on your specific territory. You come with questions.
before we run it.
Creative Development
We build the campaign creative before we run the campaign. No templates — advertising built for your specific market, your firm's positioning, and the claimants in your territory.
No black box.
Campaign Launch
FCC 2025-compliant consent built in by default. Your performance dashboard is live from launch — what’s running, what it costs, and what each lead is projected to return. No black box.
better projected returns.
Optimization & Growth
We optimize on creative, channel mix, and lead quality as data accumulates. Projected pipeline value sharpens as the scoring model learns your market. Signed-case economics confirm alongside it as outcomes close.
Small number of firms. Every engagement gets the full team — and the full system.
Book Discovery Call →
We work with a small number of firms.
A 30-minute call to see if there’s a fit.